Sales/CRM

SAP ERP Operations

Sales and Services

SAP ERP Operations provides support for centralised sales and service processes:

• Sales order management - SAP ERP Operations offers deep insight into back-office sales processes, including the processing of customer enquiries and offers, order generation and processing and contract and invoice management.
• Aftermarket sales and service - SAP ERP Operations provides support for all aspects of service order processing within a service organisation – from processing of the initial enquiry right through to order confirmation and billing. Offers can be created and processed and orders can be created and allocated to the relevant field staff.
• Provision of consulting services – SAP ERP Operations allows project-related services to be sold, planned, provided and billed.
• Foreign trade - SAP ERP Operations enables the introduction of a uniform standard for trading processes throughout a company using SAP systems and systems from other providers. International logistics chains can be managed and electronic communication with the IT systems of government agencies is facilitated, thus enabling improvements in foreign trade activities to be made in order to generate long-lasting competitive advantages.
• Commission and performance incentives - SAP ERP Operations allows effective programmes for performance incentives to be created, including sales and brokerage commissions, profit sharing and bonus payments. The solution includes methods for the calculation of commission payments and other bonus payments and makes it possible to track and monitor sales activities in the entire company.

SAP CRM

Customer-Relationship-Management, or CRM, denotes the consistent focus of a company on its customers and the systematic design of customer-relationship processes. The associated documentation and management of customer relationships is an important corporate component and permits more wide reaching relationship marketing. Relationships between companies and their customers are long-term in nature in many industry sectors (e.g. telecommunications, mail order). The customer relationships are managed and maintained using CRM, and this can be of crucial importance to a company’s success.